de.mpg.escidoc.pubman.appbase.FacesBean

Post

 
 Vis
  Når det negative er positivt
Item is

Ophav

 Ophav:
Ohsten, Mads Bindesbøll1, Forfatter
Tue Pedersen, Rasmus2, Vejleder
Tilknytninger:
1Det Samfundsvidenskabelige Fakultet, Københavns Universitet, København, Danmark, diskurs:7001              
2Institut for Statskundskab, Det Samfundsvidenskabelige Fakultet, Københavns Universitet, København, Danmark, diskurs:7003              
skjul Ophav
Vis Ophav

Indhold

Ukontrollerede emneord: Negativ kampagne, Folketingsvalg 2011, Partilederrunder
 Abstract: Studies of negative campaigning, which can be roughly understood as the attacks carried out by the political candidates prior to elections, are often arising from the assumption that these negative messages impairs the quality of the political debate, and, thus, does not help the voters make an informed choice. Professor John G. Geer seeks to alter this view on negative campaigning by showing that these political messages actually meet four criteria to improve the quality of the information environment available to the voters better than the positive messages.
Although negative campaigning has been receiving increasing academic attention in a Danish political context through the last decade, these studies primarily had a when/why-focus that sought to investigate which factors that may influence whether politicians use negative campaign messages or not. Therefore, it seems that the democratic informative relevance of these messages have not been analyzed or discussed in a Danish context, which is the purpose of this Master Thesis.
My empirical content analytical study of six televised party leader debates from the two most recent parliamentary elections in Denmark shows mixed results in relation to the four hypotheses derived from Geers studies. In contrast to Geers expectations, the negative campaign messages had a greater focus on traits than the positive messages, but both types of messages had by far a greater focus on political issues rather than traits. The two hypotheses suggesting that the negative campaign messages are more likely to contain evidence and be more specific than the positive messages, and thus better can be said to help the voters differentiate the candidates, could initially be confirmed. However, the intercoder reliability in the latter variable was questionable. Hence, one should interpret this result with caution. Due to data and validity reasons my final hypothesis about the messages’ issue convergence with the political agenda of the voters could neither be confirmed nor denied.
Finally, my discussion shows that the four democratic informative criteria and their application can be discussed critically and constructively from both methodological and analytical terms. This discussion seems appropriate and necessary in relation to future studies of the democratic informative relevance of the negative campaign messages compared to the positive campaign messages, based on an ideal of cumulative knowledge.
skjul Indhold
Vis Indhold

Filer

Navn:
Bilag-1.pdf (Bilag)
Bemærkninger:
-
Tilgængelighed:
Offentlig
Mime-type / størrelse:
application/pdf / 675KB
Copyright dato:
2014-07-22
Copyright information:
De fulde rettigheder til dette materiale tilhører forfatteren.
Navn:
Bilag-2.pdf (Bilag)
Bemærkninger:
-
Tilgængelighed:
Offentlig
Mime-type / størrelse:
application/pdf / 2MB
Copyright dato:
2014-07-22
Copyright information:
De fulde rettigheder til dette materiale tilhører forfatteren.
Navn:
Mads.pdf (Hovedtekst)
Bemærkninger:
-
Tilgængelighed:
Offentlig
Mime-type / størrelse:
application/pdf / 2MB
Copyright dato:
2014-07-22
Copyright information:
De fulde rettigheder til dette materiale tilhører forfatteren.
skjul Filer
Vis Filer

Basal

Bogmærk denne post: https://diskurs.kb.dk/item/diskurs:59889:1
 Type: Speciale
Alternativ titel: en analyse og diskussion af negative kampagnebudskabers demokratiske informative relevans ved danske partilederrunder
Alternativ titel: When the negative is positive
Alternativ titel: an analysis and discussion of the democratic informative relevance of negative campaign messages in Danish party leader debates
skjul Basal
Vis Basal

Links

Vis Links

Detaljer

Sprog: Danish - dan
 Datoer: 2014-03-28
 Sider: -
 Publiceringsinfo: København : Københavns Universitet
 Indholdsfortegnelse: -
 Note: -
 Type: Speciale
skjul Detaljer
Vis Detaljer

Kilde

Vis Kilde